Friday, 4 February 2011

Evaluation Question 5

How did you attract/address your audience?
During the creation of the final designs I always kept in mind my target audience. In order to appeal to my audience and keep the professional look of the magazine, I did research into other magazines with the same target audience. There were trends in styles that were popular such as informal tones, flashy, eye-catching pages and stories that are focused at that audience. I did also, however, try not to put off potential readers outside of my target market particularly by making sure not to be condecsending in the writing. If adults sense that they are being looked down on they will be put off from buying the magazine.


When you look at the front cover of the magazine, the first thing a potential buyer would notice is the figure of the famous singer and the lines 'Zayne England: Famous In A Day; New Life Of The Overnight Sensation'. This will play a pivotal role in catching the potential buyer's attention and turning them into a paying customer. For this kind of draw it has to be assumed that the character of 'Zayne England' is widely popular and particularly to the target audience.

Another thing that is likely to draw in an audience is the bar at the top of my front cover. The word 'win' is highlighted in red would draw attention to a chance to get something for nothing. The prize is also relevant to the interests of the target market to increase interest even further.

Another aspect of the audience catchment for my magazine is its unique selling point (USP). My USP would be the daring stance it takes on issues, to keep with this I used black and red a lot with my design as they are contrasting but dark colours.

No comments:

Post a Comment