Evaluation Question 4

Who would be the audience for your media product?

In order for a magazine to be successful, it needs to be fully aware of its target audience and market to them accordingly. This is in order to sell as many magazines as possible and for marketing purposes for potential advedtisers. In the March 2011 issue of Kerrang! magazine, almost a third of the pages were made up of advertisments. These adverts are what makes magazine companies most of their money contrary to the common belief that the cover price is the money maker. In order to attract advertisers, magazines have to have a full understanding of their audience and have a high circulation.

A typical member of my target audience is shown below.

Social, young males often talk about music in their day to day lives. They typically wear jeans and hoodies to fit in around their friends. As they talk about music a lot, having knowledge of new events and music news helps. Examples of music that they may listen to include Greenday, Snow Patrol, Paramore, Linkin Park and Zayne England (my cover character).