• The title
NME stands for the New Musical Express and also sounds like the word ‘enemy’. This makes it more memorable as the reader notices the pun consciously.
• The masthead/title logo
The masthead is in a much more formal font in contrast to Kerrang!. It is made up of a block colour (in most issues this is red) and an outline with sharp edges. It also takes up quite a large proportion of the cover
• The strapline
The strapline is promoting a festival guide within the magazine and emphasises the word ‘free’ by changing the colour. Both ‘free’ and ‘win’ are emphasised on NME’s cover as well as Kerrang!
• Cover lines
There are very few cover lines to make room for the main story. ‘Green Day’ is written in huge letters across the width of the page, as this band is particularly famous and especially with the target audience of the magazine.
Other cover lines are on the left of the main photo and at the bottom of the cover. As the main story is so important to this particular issue, the other stories are fairly out of the way. Mentions of other famous musicians within these cover lines entice potential readers who are ‘on the fence’.
• language
Although the fonts used are more formal than Kerrang! The overall feel of the magazine remains casual. This is to connect easily with the audience and make it more comfortable to read, especially for younger readers.
• Individuality
The use of words like ‘exclusive’ and ‘secret’ suggests that the reader of this magazine is getting something that readers of other magazines wouldn’t.













