KERRANG! - On the cover

• The title
Kerrang is an Onomatopoeia for the sound of a guitar strum. The guitar is the figure instrument for rock music.

• The masthead/title logo
The masthead is capitalized and in a big eroded font. It also creates the effect of lights coming from behind the text as though in concert. This creates a rock atmosphere for the rest of the cover.

• The Strapline
The strapline ‘The damned things get ready to invade!: ”we want to do everything!”’ is promoting a story within the magazine. The use of casual language and the aspiration of wanting everything gives the band an energy.

• Cover lines
The cover lines don’t reveal much about the content of the issue. There is a list of the bands ‘covered’ in the magazine, but it doesn’t state whether they are interviews, photoshoots, reviews or previews. The bands listed have a range of audiences in order to appeal to a greater audience.
The use of words like ‘win’ and ‘free’ creates an added incentive to buying the magazine for people who are wondering whether to buy it or not.

• language
Everything on the front page is emboldened and capitalised which ‘shouts’ at the reader, but it is also written casually to connect with the audience and create a relaxed tone.

• Individuality
Kerrang!’s unique selling point would be their music channel and radio station. The audience of these shows would be more inclined to buy a magazine from a brand they already know to talk about the bands that they like.